How Smartphones Has Caused A Paradigm Shift In The Business Marketing
Nearly every household has a smartphone these days. In fact, studies have indicated that at least 2.53 billion people from across the world utilize smartphones on their routine activities this year. And here is another projection: it is believed that the number would climb by more than 0.4 billion people by end of 2020.
Businesses are not left out in this great technological advancement. More and more businesses have revolutionized their marketing strategies by taking advantage of these smartphones. And it is converting.
Here are ways in which smartphones have changed how business sell their brand.
To begin with; businesses have realized that knowledge is power and that people prefer using smartphones to communicate something that they have to leverage on to speak to their clients. That is why most agencies and businesses consider it trendy to own a business website that is easy to navigate on a smartphone. And their primary aim: to enhance their traffic and possibly swell their client base. In fact, a lot of agencies have migrated and optimized their websites to fit the mobile specs. Today, information about a company and products can be accessed without a hassle, unlike in the past. In addition to that, you can access real-time information that you need over the internet on your smartphone and this doesnt have to disrupt your routine activities.
Majority of the marketing departments these days consider it converting to build ads and campaigns that are match the specs of most smartphone technology. Most of the latest ads have been formatted and tailored to ensure that they can be accessed on a mobile without a hassle. Adverts such as infographics can be spread through social media fast enough.
When it comes to communication, businesspersons can now talk to their clients directly. It can be through voice or data. Companies can now discuss discounts, coupons, products, and special offers; crucial information that every company should share.
Then there is this great marketing tips, the geofencing, a strategy that requires reliable internet connection. All that you may have to do is to take the smartphone to display the coordinates of the location of your target audience and you avail your services. Companies may also make use of these highly customized smartphone across your market to develop mechanisms of understanding certain market dynamics; such as customers preferences and satisfaction.
You can also do a survey of new products that you are introducing into the market. If you need to take some surveys about your products and how people feel about you, smartphone is the easiest to go.
You may also go email marketing and get to brand your company.